THE RENT IS
TOO DAMN HIGH.

For the last decade, we accepted a lie. The lie was that every problem needed a subscription. A todo list? $10/month. A note-taking app? $15/month. A calendar wrapper? $30/month per user.

Venture capital poured billions into "growth at all costs," forcing companies to bloat their products with features nobody asked for, just to justify the next pricing tier. Instead of solving problems, they built moats. Instead of customer service, they built chatbots that run you in circles.

The result? Software that is slow, expensive, and hostile to the very people it's supposed to serve.

The market is correcting. The easy money is gone. Now, these bloated giants are panicking.

• They are firing their support teams.
• They are implementing "dark patterns" to stop you from cancelling.
• They are selling your data to train models without your consent.

This is not a business cycle. It's an extinction event. And as they die, they will try to take your data with them.

"People can create what they want."

We are on the precipice of a new era. With the power of AI and modern tooling, a single developer can replicate the core value of a billion-dollar SaaS in a weekend.

We don't need their bloated suites. We need sharp tools. We need software that you own, not software that owns you.

We are tracking the death of the old guard not to mourn them, but to make room for what comes next.